You asked for it, we delivered! Our original, bestselling lunch bag is roomier in all the right places. We’ve expanded the depth to easily accommodate two of our new Mod Lunch and Snack containers, with plenty of headroom for snacks. PackIt’s Freezable Lunch Bag is the original freezable lunch bag with built-in cooling that keeps anything you pack cooler, longer. The secret is PackIt’s groundbreaking cooling technology. Freezable non-toxic gel is permanently built into the lunch bag so you’ll never need to buy separate freezable blue ice packs or gel packs again. The entire bag freezes! To use, fold the PackIt Freezable Lunch bag flat and store it in the freezer overnight (12 hours).