Our history
Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with just two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., creators of Smarties, America’s favorite candy wafer roll. The company is led by the founder’s granddaughters, Co-Chairs Sarah Dee, Jessica Dee Sawyer and Liz Dee.
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